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Why "remote-friendly in the US and Canada" only?

Probably for ease of managing benefits, payments/salaries, employment law and such

That would make sense except that in my experience all of that is far easier (law, tax, health insurance, etc.) when employees are international.

Timezones sounds like the most likely reason.

As one would think, but then why not include Central/South America and the Caribbean?

They won't comment it publicly, but smells like a racism to me...