HTC's approach to adding these is IMO backwards. They should have implemented opt-out before rolling these things out:
> We will be implementing a way for you to opt out of receiving these promotions, but we hope that displaying native and limited promotions in this way will help you discover new and useful apps and/or products and services.
http://www.droid-life.com/2015/06/16/htc-device-owners-prepa...