HBO Now could have been another log-in provider for HBO Go. Alternatively, why can't I log into HBO Now with my HBO Go creds?
(Edit: This, to me, is a classic example of shipping the org chart.)
HBO Now could have been another log-in provider for HBO Go. Alternatively, why can't I log into HBO Now with my HBO Go creds?
(Edit: This, to me, is a classic example of shipping the org chart.)
Since a user typically only has to log in once in a while, it looks like HBO's gambit of adding lots of friction to the sign-up process vs getting video shipped really paid off.
You aren't wrong that it isn't confusing for users. It won't matter in 2 years when HBO Go is dead. Everything is focused on getting to that point sooner rather than later.
Wouldn't it be easier to have two separate login pages on the same App? (One authenticates with HBO itself & the other with Comcast/Time Warner et al.) Once authentication is done, you get to see the same content.
They could have removed HBO Go on Apple's devices when Now launched & then gradually remove Go, as Now spread to remaining platforms.
This sounds like what they should have done. Replace the app with "HBO Now", but keep the HBO Go branding, app store presence and icon. Make it a major version update.