I'm rooting for http://ipfs.io.
Still, I'm super excited every time I hear people talking about it.
http://gateway.ipfs.io/ipfs/QmTkzDwWqPbnAh5YiV5VwcTLnGdwSNsN...
If you want to read more about ipns, its discussed in section 3.7 of the paper[1]. Do note that a few things have changed since the paper was last updated, so its not the source of truth right now.
[1]: https://github.com/ipfs/papers/raw/master/ipfs-cap2pfs/ipfs-...