Honey sales aren't your only revenue source. You can also charge farms for transporting your bees there and pollinating their crops. And I believe the article said this price point is also increasing.
Now, Hobby scale honey can usually be sold for more than wholesale honey that the pollination guys use to offload their crop so hopefully that makes up the difference.
For me, I'll never catch up if I keep having the massive losses I've been having -- even if I sell my honey for $7/lb ($8 total including the jar and label). The wholesale price is around $2-2.50/lb