Hobbyists Use Etsy to Trade Day Job for Hard Work
nytimes.com
nytimes.com
I'd bet the lady selling scarves could simply design the patterns and farm the production out to a couple women paying them $30k / yr (and take home $80k+ herself).
It is very much a Catch-22.
"Etsy.com Peddles a False Feminist Fantasy"
http://www.doublex.com/section/work/etsycom-peddles-false-fe...
Consider stock photography sites, Second Life, programming sites(rentacoder etc), iPhone development and dare I say Mahalo and their ilk.
What do these seemingly dissimilar outfits have in common? They present a fantasy on making a living doing something you love or at least don't despise. Good PR/press only encourages this view.
Reality? Few outliers make out exceptionally, while the average participant makes less than minimum wage(sometimes even for China).
Problem is, as soon as you start making a living out of a hobby/game/craft, you inevitably start treating it like a job and with that goes the fun.
Because of those people I was assuming almost no one was pulling a living wage, but it's interesting to see those 6 figure numbers.