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As far as I can tell, even the best in the biz haven't the slightest idea of what drives the startup's success. Plenty of startups with superb core values fail, and plenty of startups with no discernible core values succeed. The truth is, nobody knows. Just because it sounds nice, doesn't make it so.

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I don't agree. I think that we understand what drives success. It's not always the exact same recipe, but it's always a combination of:

- Good idea(s) - Good execution - Hard work

It always seems that a startup that is lacking or is unsuccessful (what is "success", anyway?) is always missing or lacking in one of the above three areas.

That's a tautology: the way you know what startups had good ideas and execution is by seeing which ones succeeded.

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