I haven't seen the movie yet but I saw the trailer a while ago and I just rewatched it then and from a pure CGI point of view it looks pretty meh. Like comparable to the first Final Fantasy movie perhaps but not much better. The first time I saw the trailer (at least two months ago, maybe an early cut?) I actually commented on how bad the CGI was before realising it was Avatar. Added to this story just sounds like an old retold story as Arrington highlights. I'm sure the film is actually really clever and the little I know of Cameron has led me to think he is a passionate and down-to-Earth guy so I'm sure it's good but I'm really not getting that impression so far. In fact, this has to be the most marketed film ever (I see adverts everywhere even online and in the App-Store as well as tie-ins with multiple TV shows (Entourage, South Park come to mind)) and this kind of marketing always makes me instinctively wonder why it's so heavily marketed. I've avoided learning too much about TC/Arrington because it seems there's often controversy but is this the kind of site where sponsored reviews ever appear?