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Comment by andrewtbham | Hacker News Reader

From the Shareholder letter:

"Total Q2 gross margin was 23.4% on a non-GAAP basis and 22.3% on a GAAP basis."

http://files.shareholder.com/downloads/ABEA-4CW8X0/522530778...

Gross margin is the income from sales less cost of goods sold, before items like R&D, salaries, capital improvements, etc., are considered. As I said above, Tesla has a positive gross margin, but a major net loss. When that net loss is averaged to units sold (which is a common metric for measuring financial performance in the automotive industry), Tesla has a loss of approximately $4000 to $17000 per car. This doesn't mean that Tesla is actually losing money each time a car is sold, it simply means that Tesla isn't selling enough cars to achieve net profitability.

If Tesla were to sell more cars, its average loss per car would go down (and eventually become average profit per car). Unfortunately, Tesla announced that it's cutting production and sales estimates for the remainder of the year, so that's not going to happen in 2015.

Do you know if that's because Tesla is not selling enough cars, or the market demand is just not there? China used to be thought of as the big market eventually but with everything going on there, it seems that's not a good assumption anymore.

The utility of a hybrid is just much higher. You get the gas saving in city drives, and the range on the odd weekend trips. The latest Prius can be charged too: http://www.toyota.com/prius-plug-in-hybrid/ and it cost less than 50% of the cheapest Tesla. The only thing you don't get in these Prius is the look factor, though they look cool enough for many people.

>When that net loss is averaged to units sold (which is a common metric for measuring financial performance in the automotive industry)

I agree the metric is common, but it is an invalid comparison for Tesla. The other car companies have mature product lines. The model S is their only production line, and they are spending money on development for the Model X and the Model 3.

If any car company were developing 2 vehicles for every 1 they have in production, then it would be a valid comparison. Comparison metrics have to be evaluated in the context of the company's overall life cycle. The art of valuing companies lies in choosing the relevant metrics to compare.

Tesla has lowered their current year estimates from 55,000 to 50,000 to 55,000, due to uncertainty about the Model X go live. And it hit their stock price... However, they have not changed their long term goal or time frame for get their factory to maximum capacity of 500,000 vehicles around 2020.

Thanks, that's the number I was trying to find and had seen before.

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