- Don't call your leather full grain cow "crust". The word crust has negative connotations and should not be used for describing shoe leather.
- Describe your sole stitching pattern - are you Goodyear welting, Blake stitching, Blake-Rapid stitching? These techniques are typically associated with high-end handgrade or benchgrade shoes.
"No mention of Goodyear welting? These guys probably don't know anything about shoemaking."
The second pet peeve is calling them "designer shoes". Men don't buy "designer shoes". "Designer shoes" are for women.
"Designer shoes" for men (i.e. shoes manufactured by companies who traditionally sell fashionable apparel) have a distinctly bad reputation among shoe enthusiasts, who see them as more expensive versions of cheap shoes, with subpar craftsmanship.