I want to be able to stay logged into Google/Facebook/Linkedin for convenience without other browser tabs knowing anything about it...or isomorphically, I want to be able to browse the internet while logged into those services without the pages I am browsing leaking data back to those sites. I'll take the hit of downloading 100k of jquery on my 20mbit pipe a few extra times.
I want my browser to sandbox my information to the same degree I can achieve by running separate browsers or setting up special browsing VM's.