There's a vast overlap. We have free soda, I know how horrible soda is for my body, my teeth, etc and so I quit drinking it. The problem is I quit long enough to prove to myself that I could (about three months) and since then I've quit once a week or so.

Yeah, the irony was not lost on me. I actually requested some sparkling water be added to the mix, but apparently that costs more from the distributor.

I was never a huge soda drinker, but I did have it regularly with lunch, or sometimes energy drinks at night, etc. Once I stopped drinking it regularly, I discovered how absolutely shitty it made me feel. If I go to the theater and eat a bag of popcorn with a soda, for instance.

I'm not really a health nut, but when you look at the way soda and highly processed carbs are metabolized it's pretty scary. Given the rates of obesity and diabetes in the US, I rank soda and snack foods right up there with cigarettes in terms of long-term healthcare costs.

We've just quit the sodas perk, replaced them with fruit and we took time to explain why. While we didn't get high fives for the changing policy, now two three months later we're hearing, "gee, thanks, this is a great idea".

Market opportunity?

Where I used to work we got a coffee machine (quite a good one too) as a gift/award from management for being productive and getting stuff done. Best purchase by them ever, since it's an alternative water cooler and has saved many hours of walking down to the coffee shop. Granted we drink more coffee but when we go to get one we do so as a group and have an impromptu discussion (usually 50% work related) which gives us a break and allows communication between the hardware and software teams to flow freely.

I can imagine that if they ever took that away there would immediately be a mass exodus of employees.

Oh, and I do drink the coffee without sugar or any sweetener and with skim milk (mostly) so it's not that bad for my health.