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Someone in there mentioned trying to make a "WordPerfect killer," completely oblivious to the fact that WordPerfect is dead and Word is what killed it.

No need for Microsoft help, they were quite good killing themselves.

There is even a book from one of the founders about it.

Where is that book? I would like to read it.

http://www.wordplace.com/ap/index.shtml

Right.

If your goal is migrating users from MS office you won't have much chance but offering something they now have become used to.

The sad thing is, they're completely oblivious of the sidebar. The idea behind it is, to use the much larger vertical screen space of current monitors. In 5.0, you can hide all toolbars and exclusively use the sidebar.

Try it!