30% less fuel means smaller, lighter rockets. Compound cost savings over all.
E.g. consider that Musk a few years ago estimated the fuel and oxidizer costs for a Falcon 9 v1 at ca $200k per launch, with a list price for the launches at $54m to $59.5m. Cutting the cost of the rockets themselves on the other hand, whether by reuse or making them smaller/cheaper will matter much more.
I guess whether eliminating the first stage entirely vs. reuse will matter much will depend on how many times recovered stages can be reused and how much it will cost to prepare them for reuse, as the potential fuel savings are basically rounding errors.