When did Zynga blossom into a beautiful swan? It just grew up to be an ugly duck.
Exactly. Well put. Sometimes ugly ducklings grow up to be ugly ducks.
Except Uber - they were (self) described as revolutionary since day 1.
That is false. Travis and Garret just wanted to get a ride quickly (in '08). When they started in '10 neither wanted to run a 'limo company' as they described it, bringing in Ryan Graves. After Travis saw what it could be, he stepped in.