The problem with this business model is clearly that if a company is shutting down it has severe cashflow problems and would not be willing to pay for a SaaS service for such a thing as trivial as a shutdown notice. It really is a badly formed business model and is rampant in this 'oh lets get a good team and we can always pivot if we fuck up' world.
This kind of start up irks mes as a sign that we have really reached the top of the bubble. Really sell your SF real estate now. Its is going to crash. It is such a waste of developer talent to put effort into hapless startups like this. I would like to know which fools invested in this so I can avoid taking their investment too.
</ Look someone has to take it seriously ;-D >
Edit: Damn this backfired. The downvoterz haz spoken!