Most people in business view any sort of rigorous research as a "cost" center. And this thinking has diffused into government too.
On the other hand marketing and advertising produces the most value for dollar. Why ?
In a market those activities generate new demand - something that a capitastic system needs in order to survive.
Why spend 20 years doing research while we could spend 1 year aggressively expanding our market. Even a 1% growth would he worth it given a 0% growth if the money was spent doing research.
I like that rather than villify a single person Nate silver points the finger at the system. This type of thinking is where we should all be heading towards.