People who actually care about music and can do something unique with it are currently taking advantage of the internet's costless promotional channels, getting famous, and making a perfectly good living off of youtube views if nothing else.
The real issue is that these promotional channels exist and the entrenched players don't control them, so they can't fabricate a superstar out of regurgitated shitmusic anymore. Cry me a river, mainstream media. Cry me a river, narcissistic "band" who aspires to be millionaires.