Kim-Mai Cutler does awesome long-form journalism at TC but the average article is poor in the area of technical analysis or is designed to produce outrage, like a recent post to the effect that "Boston Sux because they didn't get the olympics and they bring us failed companies like DEC and Wang and the people at the Media Lab are such posers and..."
To make matters slightly worse, the powerful, rich, well-connected as well as close to Palo Alto you are you can force TechCrunch to write a story about your product, even if the author is so clueless that main point of the article is "WTF?" (I've had it happen to people I work with)