Note the comment of "Stephen Smoogen" to the apparent systemoverlord's "check" of the claims (which was on VM, and using pre-release Windows):
"There is also a difference if your network link is detected as being 'metered' (in that if the system thinks the network is metered it will not send as much data). I have noticed that for other windows what a system sends if it is on 'real' hardware or virtual machine are also different. My guess is that Microsoft assumes a 'guest' machine isn't real and worth checking.
To test the article, I would expect that I would need to set up a hub, put the box and the capture system on it and run it on a live hardware with a 'real' account. Without doing that then 'results will vary' is going to be the norm."