Think like a PR guy, use some empathy: Isn't complicated well engineered high quality stuff cool and easy to sell? I know, we'll call our Angry Birds tablet "real time". After all if "real time" is a phrase that sells five axis milling machine motor control systems, think how well it'll sell thermostats? Sure the engineers will be pissed off at the bastardization of their technical term but I'm paid on commission so who cares what they think... if they complain I'll call them "hackers" again to shut them up, that usually works pretty well.
Look how in mass media, "quantum" usually passes for the opposite of the technical physics definition.
There is an inherent danger where theres a profit motive in divide and conqueor style separation of people, the makers vs the consumers could eventually become as bad as the UK vs US two cultures separated by a common language.
That's what I hate about sales&marketing - it will fuck up everything that's cool.
And journalism, I guess is to blame too (they are marketers too, competing for our attention). My pet peeve: ever heard about a company "going nuclear" or taking "a nuclear option"? That phrase should not be used to mean anything less serious than threatening to deploy an actual ICBM.
In machine-assisted translation, "realtime" is whatever speed (milliseconds) is fast enough to have a conversation without pausing. In business, "realtime" is whatever speed (minutes/hours) is fast enough that the feed of information outpaces your ability to absorb and change strategy in response to the information.
Interestingly, VR technology is "realtime" by both definitions: any perceptible latency (layman's definition) is unacceptable and causes feelings of "VR sickness"—so hard limits on frame delivery (technical definition) must be set. Or, "VR must be hard realtime in order to be realtime."
That's actually a reasonable definition that could lead to re-interpretation and new usage by lay people. VR is a good example. Matter of fact, we did use that in game design because we had to differentiate between what had no delay and the pre-rendered graphics used in cut-scenes. We normally just said gameplay footage but some said "rendered in real-time." Those using VRML (the "VWWW") on dial-up knew what the opposite of real-time was. ;)
As though without it there would be some sort of batch processing delay when driving the car...?