That's about 1% of 30 million, or about 0.1/day, or 3 weeks for those 2 suicides. I bet any deviation from the average isn't statistically significant (in fact, for 2 suicides, ¿almost? no 'background' suicide level will be statistically significant)
On the other hand, I do expect that Canadian police didn't base their claim on nothing. Chances are they found suicide notes, or something similar.
Actually, they didn’t claim anything, and only talked about unconfirmed reports (https://twitter.com/TorontoPolice/status/635816932474814464, http://www.cbc.ca/news/canada/toronto/ashley-madison-hack-2-...)
Males don't self-harm and overall don't signal their discomfort until it's too late.
http://www.suicide.org/suicide-statistics.html
This PDF says that there are 25 attempts for every suicide:
http://www.cdc.gov/ViolencePrevention/pdf/Suicide_DataSheet-...
I had no idea it was that high!
(This is from office for national statistics data)
Not to mention it tends to be rather expensive and of limited value.
Same for the military. The 'success rate' for military suicides is higher partially because of ready access to the means.
"Jumping off things" would be "falls and fracture", and it's not a common method for completed suicide. About 4% of registered deaths are "jumping off things". Drowning is a bit more, about 4%. Poisoning is about 20% and hanging, strangulation and suffocation is about 56%. (The rest has the unhelpful title of "other". I'm not sure what that means.)
Drive a car fast. Just a lethal. Sometimes you hear about car accidents with only one car involved and the young male driver was the only fatality. Sometimes it's an accident. Sometimes it's someone ending it all.
But in the UK there has been a rise in rate of suicide amoung people already known to MH services, so we need to be a bit careful not to put all the "blame" on help seeking behaviours.
(I'm interested in other anti-stigma organisations, where ever they're based and whatever demographic they target.)
[1] Calmzone is currently banned from Facebook. I don't know why. https://www.thecalmzone.net/
http://softenthefckup.com.au/ -- they don't censor the word on the website.
1. They leave suicide notes where they explicitly attribute it to the hack. Then, the probability that it is due to the Ashley Madison hack becomes = 1. The question then becomes, did the 'outing' push them over the edge. Especially so, if they attribute taking their life to multiple reasons.
2. If it is not attributed to the 'outing', then one has to carefully see what the probabilities of suicide are in their particular cross-section of population and also consider other risk factors. The numbers someone else quoted here, 16/100,000 is an average. It is fallacious to assume that this number uniformly applicable to the population as a whole. You have to consider prior probabilities for each individual. These priors can possibly be computed based on the individual's medical history, socio-economic background, geographical location, etc. with importance assigned in that order. I would imagine medical conditions would play a big role. For example, if an 'outed' person with no history of depression, etc. from a hyper-religious family commits suicide, it is quite likely that it was because of the 'outing' in the absence of explicit attribution in a suicide letter, etc. If a person has on his/her history previous suicide attempts, depression, etc. the marginal probability that it was solely due to the Ashley Madison outing would probably be lower.