I first had a slogan on the website that "for Women who build things for the Web". However, personally I dislike sites that are so obviously directed for women, e.g. "Learning to code for women." That's why I tried to make the site more gender neutral, however the underlying idea is to attract (men and) women to create side projects and ultimately for them to get more remote work opportunities. All side projects don't become startups, but they can be useful in other ways.