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Hardware fulfillment has improved considerably since kickstarter became a preorder store for established companies[1] with lots of money[2], rather than a place to support individuals with project ideas at the prototype stage.

[1] https://www.kickstarter.com/projects/597507018/pebble-time-a...

[2] https://www.kickstarter.com/discover/categories/technology?r...

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I know what you mean. Around the time of our campaign these guys [1] were on every major news website in Australia (paid ads, not stories). Their marketing budget must have been huge. I've heard Sony launches stuff under different names too just to test the market.

It does have one positive side effect though - more people come to the platform.

[1] https://www.kickstarter.com/projects/nonda/get-your-macbook-...

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