So, that's the thing, in some ways it's worse. It has more detail, it's voluntary and less intrusive. The one thing which is quite different is it's not a system to control people, by control I mean controlling as in Orwell's vision.
And, for the most part, with few sheepish objections, people are willing to trade in their privacy in exchange for services rendered. People in practice value free resources and services over privacy, else we would have seen a system of micropaymets or economic alternative take root but it has not.
At some point people may change their minds and may want to hold on to their privacy and begin paying for services, maybe, but for most people that is not the case at this time.