It's the same with MR2 in french sounds like "shit",Toyota changed the name of a car to MR in France and Belgium.
https://en.wiktionary.org/wiki/emmerder
A bit of trivia, there's a radio that is called NRJ which sounds like 'énergie' when you say it (in French)
MR2 = Ehm Air Duh ~~ Merde :) cuz the middle e is like the ai in air (near enough) and the last e is like the uh in duh (near enough) - Not a native speaker so caveat enunciator