True, however this all started with a complaint by Unilever, the maker of Hellmann’s mayonnaise. They dropped their complaint when it was discovered that their mayo did not meet the criteria either.
Also according to Unilever, ""cholesterol free" modifier already signals to people the product is not mayonnaise", which apparently should remove ambiguity that Just Mayo is not real mayonnaise:
http://www.ctvnews.ca/business/hellmann-s-maker-left-with-eg...
A lot of BS attempting to stop a company with great products disrupting the old guys.