How is Home Depot a model of "Customer Intimacy". Have you been to one of their stores? If you do, god forbid, don't ever go on the weekend and look for help.
[1] https://hbr.org/1993/01/customer-intimacy-and-other-value-di...
Decided to go to my local ACE hardware store and the experience was night and day. Never going back to Home Depot if I can avoid it.