I'm not arguing that
all advertising is misleading and evil, I'm arguing that the nature of the industry skews companies incentives towards intentionally misleading people.
Take Google for instance - it started out with good intentions and it has consistently blurred the distinction between its ads and content ever since. Why? Because that's how you get more ad dollars, of course. If being misleading didn't mean profits, Google wouldn't do it.
If you want to find the most egregious behavior in the advertising industry don't look at the small fry. Follow the trail of profit.
>And honest ads can help people find things they are genuinely looking for
They can, but that's a happy accident and a byproduct. The advertising industry is not geared to help connect people to things they want. It is geared towards invoking desires for things people didn't otherwise want and putting your name ahead of competitors in people's heads.