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I don't exactly see what they are bringing to the table that Xiaomi hasn't covered already, they design is somewhere between Xiaomi, htc and Nokia.

And have fun in Germany with obi.com. They are in a different sector but are such a strong brand over here, they might litigate.

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Yes, I found the name Obi for a world phone an odd pick. OBI is a strong brand in Germany and has also presence other European countries (Poland, Czech Republic, Hungary, etc.).

When I think of "Obi" and phones, I think of this VOIP hardware company that has been around for several years.[0] This new venture really didn't do their due diligence on the name.

[0] http://www.obihai.com/

Not to mention Lucasfilm (Obi-Wan Kenobi).

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