I agree its a puff piece. They are basically saying 1+1 > 1+0 - of course its better to have tech skills AND social skills on top instead of just tech, but thats trivial.

10 years ago at university a professor in economics told us that skills like design and social competence would become more important, as the actual tech would be outsourced to India or east europe, and focusing on tech would be unwise.

When I look at the programmer consulting rates, the opposite has happened. Glad I made the right choice.