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What's the big deal if Facebook goes down? If it's important, I email (Gmail going down would be more dire, I think). Or I can text people if I have their number. Or send a Hangout. Or Whatsapp. Or Skype. Or call them. Facebook has monopolized social media, not all communication.

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To add to your point, studies show that people use FB to keep contact with their existing friends; not to meet new ones. This means in most cases FB is not the only communication channel one has with their friends.

Will have to also consider, FB login is most popular 3rd party login, add to that facebook comments and other widgets on 3rd party sites. FB going down will have a substantial impact

That's true, I forgot about that. Thankfully, most of the sites I use that have FB login are just for entertainment, not communication or anything serious. But that's true.

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