I love how they gloss over that iPhone was out for a year before it got any kind of apps going. Hell, Apple was pushing "web apps" (glorified websites basically) for that whole year.
Damn it, the original didn't even ship with UMTS (3G).
The only ones that was hot and bothered about it was those already invested into the iTMS sphere, and MSM. The latter because for some reason their world runs on Apple computers.