HP has an official reply on one of their blogs. I had twittered about it last week and they replied and pointed me to

http://www.thenextbench.com/t5/Voodoo-Blog/Customer-Feedback... and their follow up http://www.thenextbench.com/t5/Voodoo-Blog/A-Word-from-Desi-...

My guess is the people in the YouTube video didn't bother to calibrate the camera, as there is an HP guide somewhere in there showing off the plethora of settings.