HN needs to keep the "Le" in Le Gorafi for the title - it's an anagram of Le Figaro - the most conservative of the mainstream newspapers here in France.
Edit: For more information see here: http://www.huffingtonpost.fr/2015/08/31/le-gorafi-fini-site-...
Translated: https://translate.google.com/translate?sl=fr&tl=en&js=y&prev...
Summary: It may only be a marketing ploy - they're using a 302 temporary redirect instead of a 301 permanent re-direct, which some claim is for maintaining SEO...