Or a company that has dishonesty baked into its product and its culture, continues to lie about its user metrics.
In case this news is genuine...I guess it's true that any publicity is good publicity.
There is no honor among thieves, the saying goes, and you can't expect an adultery site to show great morals.
Yet it keeps getting reported as if it were truth. There was one single news group that actually basically said "Yeah...sure...", but everyone else just went with it as a statement of fact.
The company has no credibility at all.