As a user, I'm pro-getting rid of interstitial ads on mobile. But just for dissenting opinion, this definitely feels monopolistic.

"Stay on the native web so we can sell more ads!"

Maybe it's mutually beneficial for Google and its search users, but this is certainly the argument that's going to come from folks who are about to lose a ton of app downloads.

http://searchengineland.com/google-goes-app-interstitial-pro...