It's great this article about Microsoft fighting for our privacy came put in the midst of the upset over Windows 10 phoning home.
They are fighting for a unified legal regime that spans across all international boundaries.
Here in the states, Microsoft is going to collect everything it can about its customers and store it (and from there I imagine it eventually goes on in some form to the NSA).
Most individuals didn't really care too much when the NSA documents were released but businesses sure did. Our security and privacy pitch to the management was bumped from, "would be nice someday" to "make it happen."