This creeps me out for several reasons. One, we don't know why they're targeting certain people. It could be based on their search term, it could be based on their search history. It's a little coincidental that this guy happened to need a job at the appropriate level.

Secondly, it's trying to make this horrible recruitment-hoop-jumping bullshit fun. Imagine asking a worker from...basically any other industry to do exercises for 2 weeks before you'll consider them for an interview. You'll be quickly told where to go.