https://uwaterloo.ca/research/waterloo-commercialization-off...
Many of the big giants of tech world have set up offices all around uWaterloo and enjoy a symbiotic relationship w/ the research faculty.
The only annoyance is that the 1/3rd comes from the University's profits, not revenue. The costs of the patent application, including the tech-transfer office salaries, are subtracted first.
Commercializing IP - which is not a product yet - is non-trivial, could take years to productize, and then longer to penetrate (or create) a market. In short, it's a long, painful, and often expensive process that often fails anyway. If there was a way to provide a license agreement that was more favorable to product/market validation, that could change the economics.
Unfortunately, I've only participated in licensing once, so I don't have an alternative model to suggest.