> The solution is to release fewer phones

My wife went into the EE shop ( UK mobile company ) recently to see what was on the market as her old Galaxy S2 was dying.

She came out with a list of six Samsung phones alone and a couple of Sonys. Is a Galaxy Alpha better than an S6? What's a Galaxy Mini? So bewildered by the permutations that she just threw away the list and bought a second-hand Galaxy S4 on eBay. Potential sale for Samsung lost.

Android vendors might think they're satisfying all possible market requirements but actually they're confusing potential customers. As you say, probably easier just to go to the Apple store and choose between two.