I guess it's because both magazines are in the finance space and Bloomberg made waves only a few months ago with their piece that I'm having trouble not seeing this as trying to ride on coat-tails.
Edit: mediumdeviation makes a fair point, I didn't really think about the fact that economist explains is a regular column, I still think they coulda come up with a more creative title (How Programming Works, How Programmers Work, What is a Programmer, What Code Does, Java: More Than Just Coffee, Code: The Hitchhiker's Guide, etc)
re: the newspaper thing: I get a weekly, bound, glossy set of papers that can only be described as a magazine, if they wanna be called a newspaper maybe they should look more like Barron's (please don't I hate that set up).