Furthermore, both assets and liabilities (including capital) are stock measures. I would consider insight more of a flow than a stock. More specifically, I think it is the process and tools of achieving insights that is the asset. Whether data is part of this asset base is up for grabs, but accountants have not identified any reasonable way to measure it.
"...the light that falls on to your eye, sensory information, is meaningless, because it could mean literally anything. And what's true for sensory information is true for information generally. There is no inherent meaning in information. It's what we do with that information that matters." Beau Lotto
From a very interesting TED presentation.
http://www.ted.com/talks/beau_lotto_optical_illusions_show_h...
And I know I am confusing information with data, but no one has a convincing definition to separate between the two.