I can't agree. This is like all those people who wasted money buying shop.com, and tv.com, when all the recognition is in ebay.com and youtube.com. If you listen to people talk about cloud services they say 'competitor-X's S3 clone', AWS owns the terminology.

Also, S3 is NOT some ftp service, it is a new concept. And why should they call Cloudfront instead Amazon CDN? Anyone using it knows what a CDN is and what Cloudfront is? Its like insisting Toyota call the Camry the Toyota Mid Size Car.