This is blogging, not problem solving, Bloggers are capable of solving problems, but ad impressions, not solutions, pay the bills.

I suspect the word "fork" was deliberately excluded from the article because it would be less provocative. Atwood appears to be more interested in starting controversy than actually solving problems.

[edit: Ok, so it does appear in the quote taken from a mailing list, but Atwood does not explicitly address the idea.]

It did appear.