How I F@#ked Up My Startup Dream

I'm the author of the article, just found out that someone posted the article here.

To answer your question, the idea was somewhat clear (perhaps not the best). However the reason behind starting the company was not clear, which, after months now of thinking about it, also contributed to failure. As you rightly point out, don't start a company just because... that's never going to end up well.

The product was a marketplace where people/businesses could book musicians directly. If you are curious to know, we started locally in Germany and then expanded to EU mainly. We got few bookings in, but nothing that really translated into real traction. The situation created a "panic factor" where we started focusing on the wrong metrics, instead of thinking how to pivot to get the right traction.