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For those who don't google and use many of the 'big' services: Do you also not shop at large retail chains like Target or Walmart? Do you avoid Starbucks? They all collect the information you give them, sell it, analyze it, and figure out how to better get you to buy from them. I'm honestly curious if it's simply an issue about the collection of your data or if it's an issue of what data is collected.

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The difference is that Tesco only knows about one aspect of my life: grocery shopping. I can handle that and contain the risk.

I don't use coffee shops but if I did they'd only know about my coffee preferences and work patterns.

Google, however, with search, Gmail and Now alone knows everything about the lives of its users. And quite a lot about the lives of non-users with whom they communicate.

Just use that old fashioned thing called cash, funny enough all the stores you named take it. Of course you do not want to use any loyalty cards either.

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