Google Glass renamed to “Project Aura”, hires from Amazon

Apple products are expensive. Many high-end Android smartphones are expensive if you are not on a new contract or renewing contract, yet there are still plenty of customers. What makes Glass a failure is that there weren't a lot of engagement but full of negatives coming from different corners of the world. To me there was not enough commercial. Even Apple Watch is an expensive wasteful to me but still a lot of sales (definitely much less compare to iPhones).

Battery life, apps, convenience were all mediocre. I will almost compare Glass to FireFox OS phones where there was noise, but the product couldn't compete with mainstream product (yes that was the initial market, but still). You can't just force to create a market by creating something cheap because when it breaks, people will rather pay 10x more for something more durable, reliable, and more fun to use. Glass was the first in this market and yet GG manages to pull a wall in between users and the product. By the way, it was very easy to get an invite, but each invite takes 3-6 months to go through. With the amount of money GG has, GG can easily roll out in the entire US market quickly. I am sure me being me, I don't have years of marketing experience, I am sure GG folks know what they were doing, but from a common man perspective, at least me, I would do it differently.

All they did with the high pricing was make it a prestige item, like Singapore's car licensing costs - they've made driving a car far more of a prestige thing.

(Edit: Especially given it's something you strap to your face. I'm excited about AR and VR but not really sure whether my vision/migraines will make me a candidate :|)

Glass was one of those projects that management seriously goofed up. Whenever we had an issue come up from an explorer, we'd do as much as we could to solve it, but there was in general too much political chaff in the way to fix the larger problems.

I pushed for opening at least the AOSP stuff that wasnt bound by agreements toward the end, but my arguments fell on deaf ears, it seems.

It's pretty obvious that it was designed to be another sales channel for Amazon first, and a usable smart phone for people second.