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It's one of those borrowed words where the English pronunciation is different than the original Italian: https://www.youtube.com/watch?v=z_Tgrk6dLuw

What's the indication that its an english word v. the spanish word. This is especially curious since their previous name was also a word borrowed from another language.

Gusto(EN) - to do with vigor Gusto(ES) - taste

Anyone with any exposure to Spanish or Italian would think goo-sto.

The pronunciation in English in the US (their target market) isn't ambiguous, though.

Considering the number of Spanish speakers in the USA, particularly in the population centers, and that the word is much more common in Spanish than it is in English, I'm not so sure.