This is well and good, but there's a trust issue. Last time we let you guys have free reign, you created a user-hostile hellscape of tracking and intrusive ads, and sold ads to the highest malware-pushingest bidder.

After you guys messed the whole thing up so badly the first time, why would we want to re-open the doors at all? "It's OK guys, this time we'll be good for realsies!" just doesn't cut it.

As much as I feel for the people involved, I just don't see a compelling reason for your industry to be given a second chance and continue existing at anywhere near its current scale.

An evolution of business models away from web advertising is what we need to bet on, rather than a pinky-swear from the people who got us into this mess in the first place.